On a daily basis, millions of messages are presented to us by outside entities wanting to define and control us. Nothing about this is new in our modern world, and as time progresses, our exposure only seems to increase.
Marketing relies on exploiting the fears, insecurities, and desires of potential customers to make them actual customers. This process doesn’t occur strictly within the context of the marketplace for goods; we can apply the same process to the marketplace for ideas.
We are bombarded with messages about who we are, who we should be, who we could be, what we can do, should do, and could do. Without much consideration to the truth, applicability, or consequences, sometimes we agree with the messages and restrict ourselves from living in full expression of who we truly are.